Dyson Year in Review
Pace University/Dyson College of Arts and Sciences hired Carling Design for a complete top-to-bottom redesign of their annual magazine. The goal of the redesign was to excite and engage key constituents with an inspiring, celebratory design that reflects the optimism and creativity of a vibrant liberal arts community. Tom kicked off the effort with a collaborative "discovery" phase to gather input that would help establish the perfect editorial tone. The results were well-received by all parties and Carling Design has been hired to design and produce the magazine on an ingoing basis.