Running Times: Feature Article Design
Running Times was running out of time to meet their deadline on a recent issue and turned to Carling Design to help close the gap by knocking out a couple of features in as many days. This “what’s-old-is-new” feature story showcased the compiled wisdom of a 1937 book by veteran Boston-marathoner, Clarence DeMar. Studio shots of the book and AP photos of DeMar were provided. “DIN , a German sans serif from the 1930s, was happily RT’s standard display font and I used variations of it to create a monoalphabet (a Bauhaus brainchild) for an interesting, vintage title. I wanted the AP photos of the author to have an artifact-look so added borders scanned from old family photos.” The vintage feel is extended with a palette of warm reds and oranges.