Stars and Stripes: Stripes MMA Insert
Stripes MMA was conceived as a 16-page special advertising supplement for Stars and Stripes, the United States Armed Forces daily newspaper. The insert offered a unique entree into the military mixed martial arts (MMA) market for advertisers, fighters, and fans alike. Tom strove to reflect the gritty intensity of this full-contact, combat cage-sport through hard-hitting fonts, colors and graphics. “Unfortunately, a niche subject in a niche market, Stripes MMA was honorably discontinued after one tour of duty.”